•Drive awareness about celiac disease and related conditions amongst public, healthcare professionals and the food industry at large.
•Organise sensitisation initiatives for food manufacturers, hotels and restaurants. Work in synergy with them and equip them with information on gluten sensitivity and consumer-facing terminologies.
•Focus on building a working technical template for gluten-free food manufacturers, food handlers, hotels, restaurants, institutional food facilities and airlines.
•Organise meetings, case study presentations, lectures, workshops, podcasts, seminars, webinars, webisodes, national & international conferences and special events including food festivals and recipe competitions to raise public awareness.
•Mark December 4th as India Celiac day and December 4th-10th as the India Celiac Week.
•Be the representative for the cause in the policy making process around food and nutrition in collaboration with the government bodies such as FSSAI and organisations such as WHO, UNICEF and other food regulatory bodies.
•Drive sensitisation for food regulators and industry experts for better labelling and disclosure of all sources of gluten on packaging.
Research and development
•Encourage deeper India-focused research on the prevalence, diagnosis, treatment and management of Celiac disease.
•Focus on research to promote early-stage child intervention through infant feeding practices & prenatal dietary interventions.
•Partner with leading food manufacturing organisations to identify gluten-free grains that can be successfully cultivated in India.
•Form deeper associations with institutions and organisations nationally and globally to exchange learnings and industry outlook.
Detection and disease management
•Facilitate early detection of the disease through easier and cheaper tests in the community.
•Provide support to families suffering from celiac disease through support groups.
•Provide for financial assistance to support underprivileged persons suffering from celiac disease.